— · Hair care
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4.7
93 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and repurchase
Many consumers are repeat buyers of the HAIRPLUS line, explicitly mentioning previous use of other variants (original, blue, yellow) and choosing Modern Peach as their next purchase due to positive prior experience.
Scent preference and variety
The peach fragrance is a primary driver for new purchases; consumers specifically compare it favorably to the original rose scent or blue variant, seeking the sweeter peach notes.
Value and promotional pricing
The 1+1 pack format and frequent discounts on platforms like OliveYoung make this product accessible at lower price points, with several reviewers mentioning coupon applications and Daiso comparisons as purchase triggers.
Lightweight formula for fine hair
Consumers with thin, fine, or soft curly hair specifically seek this product after reading reviews praising its non-weighting, non-greasy texture suitable for delicate hair types.
Convenience as time-saving hair care
Some users (e.g., swimmers, busy professionals) purchase as a conditioner replacement or pre-blow-dry treatment to streamline their routine without sacrificing hair health.
How they use it
Pre-blow-dry application
The most common usage pattern is applying the ampoule to damp hair (60-70% dry) from mid-lengths to ends, then blow-drying to set the treatment.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Twice-weekly to daily frequency
Consumers report varying usage from 2–3 times per week for maintenance to daily application, with many noting better results with consistent use.
Targeted application to hair ends
Users emphasize applying only to mid-lengths and ends rather than roots to avoid heaviness, with some mentioning caution about overuse to prevent buildup.
Integration into existing routines
Reviewers use it alongside regular shampooing and conditioning, or as a standalone no-wash treatment after shower and before styling.
Seasonal and climate adjustment
Some mention preferring it in summer due to its lightweight nature, avoiding the heaviness of oils in warm weather.
