Brand trust from other Torriden products
Many buyers already used Torriden's Dive-In Serum, cream, or other Cica products and purchased the toner pad because they trusted the brand's formulation and ingredient reputation.
Curiosity from word-of-mouth/K-beauty trend
Several reviewers say they bought it 'because everyone keeps mentioning Torriden' or because it's popular in Korea, indicating strong organic buzz driving trial purchases.
Free bonus pads/value bundle
The +10 bonus pads and generous essence-to-pad ratio were repeatedly cited as a reason for purchase, with buyers calling it 'a great deal' or 'worth the price' due to the extra travel-size pads.
Repurchase loyalty
Numerous reviewers explicitly state this is their 2nd, 3rd, or 4th repurchase, showing strong retention and reorder behavior once tried.
Gentle formula for sensitive/acne-prone skin
Buyers with sensitive, acne-prone, or fungal-acne-adjacent skin sought it out specifically because reviews and product positioning suggested it would not irritate compared to other toners they had tried.