Damaged hair treatment
Consumers frequently purchase this product specifically for bleached, colored, or chemically damaged hair, citing the protein bonding formula as effective for restoring softness and shine to compromised hair.
Repurchase loyalty
Multiple reviewers explicitly state they have purchased 8–10 bottles of this product, demonstrating strong repeat-buy behavior driven by consistent satisfaction with results.
Scent appeal
The pleasant, mild floral scent (ylang ylang) is a significant purchase driver; reviewers praise it as soft, warm, and non-overpowering, with long-lasting fragrance appeal.
Brand reputation
Reviewers mention loving the Kundal brand overall and express confidence in the product based on prior positive experiences with other Kundal offerings.
Value and efficacy
Consumers note the product is economical (high yield relative to quantity used) and delivers visible results, making it perceived as good value for the price.