— · Moisturizer
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4.6
91 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & YouTube Recommendations
Multiple consumers explicitly mentioned purchasing after seeing YouTuber recommendations and viral skincare content, indicating strong social proof and influencer-driven purchasing behavior in the Korean beauty market.
PDRN Ingredient Trend
Several reviewers cited interest in trying the PDRN (salmon DNA) component as a primary motivation, as PDRN was noted as an 'IT skincare product' trend gaining momentum among international consumers.
Repurchase Intention
Multiple customers mention this is a repeat purchase (second or third bottle), suggesting strong product satisfaction and loyalty among existing users.
Gift & Value Perception
Consumers appreciated the product arriving with complementary items (pouches, minis) and perceived good value, particularly during sales, making it attractive for gifting purposes.
Ingredient Reputation & Sensitivity
Marketed as suitable for sensitive and acne-prone skin, the Centella and salmon components attracted consumers looking for low-irritation, barrier-restoring moisturizers as alternatives to other brands.
How they use it
Morning Skincare Routine Application
Many users apply the cream in the morning before makeup as a base moisturizer, noting it helps makeup application and maintains skin hydration throughout the day without heaviness.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Night-Time Heavy Moisturization
Significant portion of users prefer applying at night, particularly in winter or with air conditioning, as the cream's sticky texture and intensive hydration are better tolerated when makeup is not worn.
Seasonal & Climate-Dependent Use
Consumers in subtropical or humid climates prefer using the cream only during cooler months or at night due to excess oiliness, while dry-climate users employ it year-round and sometimes reapply during the day.
Layering & Combination with Other Products
Users layer the cream with serums, toners, and other ampoules, with many noting it blends well without changing product texture and can be mixed with other treatments for customized routines.
Body Application
One reviewer mentioned mixing the cream with ampoules to use on both face and body, indicating versatility beyond facial-only use.
