Influencer and recommendation-driven
Multiple reviews cite buying based on peer recommendations, beauty community word-of-mouth, and the product's established reputation within the Mary&May Idebenone line.
Repurchase loyalty
Several customers explicitly state they are repurchasing, including upgrading from the jar to the tube format, indicating strong product satisfaction and brand trust.
Ingredient reputation (Idebenone)
Reviewers mention the Idebenone line specifically and trust in the anti-aging efficacy associated with this active ingredient for mature and sensitive skin.
Seasonal/climate-specific need
Winter purchasers highlight needing heavier moisture for cold, dry months, positioning this as a seasonal buy or rotation product.
Gift and family use
Several reviews mention purchasing for mothers, loved ones, or gifting to others, suggesting strong perceived value and reliability as a gift item.