Influencer & Celebrity Endorsement
Multiple reviews cite purchasing specifically after seeing K-pop idol Taemin's collaboration and advertising with AHC, plus recommendations from YouTubers and Instagram influencers (Risabae, Elle awards). This is a major driver of trial and repeat purchases.
Reputation for Hydrating Formula
Consumers bought this product based on word-of-mouth and online reviews highlighting its moisturizing properties, especially for those seeking a sunscreen that doesn't dry out skin or work well with foundation.
1+1 Bundle Value
The 2-pack promotional pricing is repeatedly cited as a key purchase incentive, with buyers appreciating the value and ability to stock up for summer use or share with family.
Switching from Other Brands
Several buyers switched from popular Korean or international sunscreen brands (Espoir, Self Fusion, other AHC products) or sought waterproof alternatives after experiencing issues with competing products.
Repeat/Loyalty Purchases
Multiple reviewers mention repurchasing 6-10+ times, indicating strong product loyalty and satisfaction-driven repeat buying patterns.