— · Hair care
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4.6
60 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase & Brand Loyalty
Multiple reviewers explicitly mention purchasing this product repeatedly over years, indicating strong satisfaction and established product-market fit. Customers describe themselves as loyal DASHU users who repurchase regularly, especially during sales.
Gift for Partners/Family
Significant portion of purchases were gifts for boyfriends, spouses, and family members with curly or permed hair. Gifters report recipients use the product continuously and express satisfaction.
Influencer & Professional Recommendations
Several consumers cite beauty influencers on YouTube and actor endorsements (specifically mentioning actor Beon Woo-suk) as purchase drivers. Beauty salon professionals also recommend the product to clients.
Online Deals & Availability
Customers purchased due to competitive online pricing compared to salon prices, and bulk purchases during sales promotions when physical stores were sold out.
Natural Styling Preference
Buyers seeking natural-looking volume and curl definition (rather than heavy hold) chose this product specifically for its ability to enhance existing curl texture without artificial appearance.
How they use it
Post-Drying Application
Most users apply the cream after blow-drying hair as a finishing styling product. This is the primary usage pattern mentioned across reviews.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Permed & Wavy Hair Focus
Primary users have chemically permed hair or natural waves/curls that they want to enhance and maintain. The product is used to refresh perm curls and define natural texture.
Daily Styling Routine
Consumers use this as part of regular daily grooming, with some applying small amounts to brush off for a more natural finish after application.
Long Hold Duration
Users report the product maintains styling throughout the day, with some mentioning it keeps hair in place for extended periods without requiring reapplication.
