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4.8
32 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand reputation and word-of-mouth
Many consumers purchased specifically because the product is famous and well-known as a market leader for makeup sponges ('Kookmin Sponge' status in Korea).
Included silicone case benefit
The 2-piece set's included storage case was a significant purchase driver, as customers appreciated having dedicated storage for both home and travel use.
Repeat purchase loyalty
Multiple reviews indicate habitual repurchasing, with customers returning to the product after trying alternatives and confirming it as their preferred choice.
Discount and promotional pricing
Several customers mentioned purchasing at discounted prices or during promotional periods, indicating price sensitivity despite general acceptance of premium positioning.
Travel convenience
The compact size and included case made it an attractive purchase for those looking to maintain their makeup routine while traveling.
How they use it
Daily foundation application
Consumers consistently use the sponge as their primary tool for applying foundation, often spraying with facial mist before application for better adhesion.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Oil control and blending after sunscreen
Some users employ the sponge post-sunscreen application to remove excess oil and blend products for a more refined base.
Frequent replacement during summer
One reviewer mentioned exchanging sponges more often during warmer months, suggesting seasonal variation in usage intensity.
Pre-dampened application method
Users recommend soaking the sponge in water and squeezing to semi-dry state before use for optimal results.
Multi-step base makeup routine
The sponge is used for various base products including foundation bars and as part of comprehensive skin preparation routines.