Brand and line reputation
Many buyers already use the SOME BY MI AHA-BHA-PHA toner, serum, or cleanser and purchase the mask to complete the routine or because they trust the brand's other products.
Affordable price point
Reviewers repeatedly cite the low cost as a key reason for purchase, often buying in multiples or during sales/discounts.
Repeat purchase / restocking
A large share of reviews mention 2nd, 3rd, or repeated orders, indicating strong repurchase intent once tried.
Suitability for sensitive/acne-prone skin
Buyers with sensitive or breakout-prone skin sought this mask specifically for its calming, non-irritating reputation within the gentle exfoliation category.
Curiosity/trial from marketing or bundle sets
Several reviewers mention buying as a first-time trial after reading positive claims or receiving it in a set with a cleanser or other AHA-BHA-PHA items.