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4.0
14 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & YouTube Recommendations
Multiple reviews explicitly mention purchasing after watching YouTube reviews or influencer content, suggesting strong social media-driven demand and reliance on creator endorsements in the Korean cosmetics market.
Scalp Cooling & Mint Appeal
The distinctive mint flavor and cooling sensation on the scalp are primary purchase drivers, with consumers specifically seeking relief and refreshment, particularly for summer use.
Hair Loss Prevention Expectations
Several buyers purchased based on claims or word-of-mouth suggesting the product helps prevent hair loss, though reviews reveal this expectation is not reliably met.
Clean Ingredients & Detergent Profile
Consumers mention deliberate ingredient checking (detergents, scents) and appreciation for the product's formulation, indicating ingredient-conscious buyers seeking cleaner alternatives.
How they use it
Regular Daily Scalp Cleansing
Reviews indicate consistent use as a standard shampoo routine step, with consumers using multiple bottles over time for ongoing scalp care.
Seasonal Summer Use
One Japanese reviewer notes the product is particularly suited for summer due to its cooling properties, suggesting seasonal rotation in some markets.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Long-term Trial Expectation
Several consumers describe using it over weeks or months to assess cumulative benefits (hair loss reduction, scalp health), indicating it's positioned as a treatment-oriented rather than immediate-relief product.