Brand loyalty to Rovectin
Many buyers already use and love other Rovectin products (lotion, toner, serum) and purchased the mask to complete their routine or try the brand's mask line.
Repurchase due to reliable hydration
A large share of reviews explicitly mention this being a 2nd, 3rd, or ongoing repurchase because the hydration results were consistently good.
Sales and bundle value
Several reviewers say they bought specifically because it was on sale or included in an Olive Young beauty box, citing good value for a 5-pack.
Word-of-mouth and reputation
Some buyers mention hearing 'good things' about the brand or mask before purchasing, indicating reputation-driven trial purchases.
Suitability for dry/sensitive skin
Buyers with dry or sensitive skin specifically sought this product out based on its reputation for gentle, non-irritating hydration.