Brand loyalty to Torriden 'Dive In' line
Many reviewers already use Torriden's ampoules, creams, or sheet masks and bought the modeling pack to complete the routine or because they trust the brand's hydration reputation.
Buy-1-Get-1 (1+1) Olive Young promotions
A very large share of reviews explicitly mention purchasing during 1+1 sales, indicating price promotions are a major purchase driver.
Curiosity about the modeling/DIY mask format
Several first-time buyers said they wanted to try a 'modeling pack' after seeing it go viral or trend on social media, distinguishing it from standard sheet masks.
Gifts and beauty box inclusion
Multiple reviewers received the product as a free gift with purchase or in a subscription beauty box and later purchased it themselves.
Repeat purchase after trial
A notable number of reviewers state this is their second or later purchase, citing satisfaction with hydration results as the reason to repurchase.