— · Moisturizer
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4.8
31 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Fragrance Appeal
The product's scent is the primary driver mentioned across nearly all positive reviews. Consumers specifically cite 'nice scent' and 'very good fragrance' as reasons for initial purchase and repurchase decisions.
Sample Trial Conversion
Multiple reviews indicate customers purchased the full product after trying free samples, demonstrating effective sampling strategy that converts trial users to buyers.
Reputation & Popularity
Several reviews mention the product is 'very famous' and used in upscale areas like Cheongdam-dong, suggesting brand prestige and celebrity/influencer associations drive purchase decisions.
Repurchase Loyalty
Numerous reviews explicitly state 'second/repeat purchase' or 'always buy this,' indicating once customers try it, they consistently reorder the same product.
Bonus Set Value
The 200ml + 50ml bonus configuration appeals to consumers seeking convenience and portability, particularly for travel and trial purposes.
How they use it
Post-Shampoo Treatment Ritual
Most consumers apply the treatment after shampooing, leave it on for approximately 5 minutes, then rinse thoroughly before styling.
Regular Continuous Usage
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Reviewers describe using it 'constantly,' 'all the time,' or as a permanent fixture in their routine, suggesting daily or near-daily application in hair-washing routines.
Seasonal/Frequency Variation
Some users note they cannot use it frequently (mentioning curly hair considerations), indicating the product works better for certain hair types and usage frequencies.
Post-Travel/Damaged Hair Application
Consumers purchase specifically for trips and for intensive hair repair, suggesting use during periods of heightened hair stress or damage.
