Affordable upgrade from budget brushes
Many consumers purchased this after using 100-yen store or drug store brushes, seeking improved makeup application quality at a reasonable price point without committing to professional-grade sets.
Travel and portability needs
Significant portion of buyers specifically sought a compact, lightweight brush set with included pouch for travel, day trips, and on-the-go touch-ups.
Complete starter set appeal
Beginners and new makeup users purchased this set because it includes all essential brush types (blush, eyeshadow, blending, powder, foundation) in one convenient package with protective covers.
Gift-giving occasions
Several reviews mention purchasing as gifts for daughters and young women, particularly during holiday seasons, noting the attractive packaging and case as gift-worthy features.
Repurchase loyalty
Multiple reviewers explicitly stated they purchased the set a second or third time, indicating strong satisfaction and willingness to rebuy at the same or promotional price.