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4.8
30 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer recommendation
Multiple reviewers cite purchasing based on influencer endorsements, indicating strong social media visibility driving trial purchases.
Repeat/loyalty purchase
Several consumers report repurchasing or upgrading to the serum after initial positive experience, suggesting strong satisfaction rates encouraging reorders.
Promotional pricing
Buyers mention purchasing during sales events and discounted periods on platforms like Olive Young, with price-consciousness as a purchase trigger.
Ingredient reputation (Artemisia/Mugwort)
Consumers specifically seek out this product for its mugwort ingredient, citing compatibility with their skin and interest in botanical formulations.
Seasonal product need
Reviewers purchasing for summer or as a lighter alternative to heavier winter skincare, looking for hydration without heaviness or makeup interference.
How they use it
Makeup primer/base layer
Frequently applied before foundation or makeup to reduce oiliness and create a smooth base, suggesting use as part of AM routine preceding cosmetics.
Daily moisturizing step
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Used as primary or supplementary hydration step in morning and evening routines, sometimes as standalone serum without additional creams.
Summer seasonal rotation
Consumers adopt this product during warmer months when they switch from heavier winter moisturizers to lighter formulations.
Layering in multi-step routines
Reviews indicate layering with other Hanyul products (essences, creams) and compatibility with broader skincare regimens.
Frequent reapplication
Some oily-skin users apply multiple times daily or reapply throughout the day to maintain moisture balance and control sebum.