Influencer Recommendations
Multiple reviews mention buying the product after seeing recommendations from YouTubers and Instagram influencers (nagi-chan, harinchi), who positioned it as a user-friendly alternative to retinol.
Repurchase & Brand Loyalty
Several reviewers explicitly state they are repurchasing or buying the product due to satisfaction with other makeprem products, indicating strong brand trust within the lineup.
Promotional Pricing
Consumers mention purchasing at steep discounts (e.g., 80% off coupons), suggesting price-sensitive buyers are attracted by limited-time offers on platforms like OliveYoung.
Pore Concern Addressing
Primary driver is consumers actively seeking pore reduction solutions; many state they bought it specifically because they need pore care or shrinkage.
Retinol Alternative Positioning
Buyers attracted by the claim that Bakuchiol (vegetinol) allows daytime use and retinol compatibility without the typical irritation, appealing to those hesitant about traditional retinol.