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4.5
202 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Dark spot and hyperpigmentation treatment
The overwhelming majority of purchasers bought this product specifically to address post-acne marks, melasma, age spots, and melasma. Many cite the 4% Tranexamic Acid (TXA) as the key active ingredient driving their purchase decision.
Ingredient reputation and brand trust
Consumers frequently reference the TXA content and Centella extract as trusted, effective ingredients. Several mention choosing this serum as an alternative to vitamin C serums or comparing it favorably to competitor products like Anua's TXA formula.
Repurchase loyalty
Multiple reviewers explicitly state they are on their 2nd, 3rd, or 4th bottle, indicating strong satisfaction and repeat purchase behavior. This suggests the product has established a loyal customer base.
Suitability for sensitive skin
A notable segment purchased this product because it is marketed as gentle and non-irritating, making it appealing to those with sensitive or acne-prone skin who typically cannot tolerate strong actives.
Price and value perception
Several reviews mention the product offers good value for the price, with one reviewer noting the 4% concentration is relatively low (implying affordability compared to higher-concentration alternatives).
How they use it
Night-time application after cleansing
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
The most common usage pattern is applying the serum nightly after washing the face, often as the first step in the routine before other hydrating products.
Frequency varies by skin type and tolerance
Some users apply it every night without issue, while others use it 3 times per week or alternate nights (e.g., with retinol) to minimize irritation risk. Sensitive skin users often sandwich it between hydrating or soothing products.
Small amount required per application
Multiple reviewers note that only a small amount (a few dots or 1–2 pumps) is needed to cover the entire face, suggesting the product is concentrated and economical in use.
Layering and compatibility
Users commonly layer this serum with hydrating ampoules, toners, and moisturizers. One reviewer mentions using it with the Skin1004 brightening ampoule for enhanced results; others layer it under makeup as a primer.
Duration of use before visible results
Results timelines vary widely: some report improvement within 3–8 days, others require 2–4 weeks of consistent use, and some do not see obvious benefits even after multiple bottles. Most reviews suggest consistency is key.