Torriden brand loyalty
A very large share of reviewers say they bought this because they already love other Torriden products (ampoules, the blue Dive-in mask) and trust the brand not to irritate skin.
Single-sheet trial purchases
Many buyers, especially on Olive Young Global, purchased just one sheet to test the product before committing to a box, citing the ability to buy per-piece as a key reason.
Influencer/social recommendation
Several Japanese and English reviewers mention buying after seeing the mask recommended by YouTubers, Instagram influencers, or 'many great reviews' online.
Sale, coupon, or shipping bundle fillers
A number of reviews indicate the mask was added to a cart to reach free-shipping thresholds or redeem coupons rather than being a primary target purchase.
Sun exposure/seasonal skincare need
Multiple reviewers specifically bought it to use after sun exposure or during summer, valuing the cooling, soothing, tone-evening effect for sunburned or dull skin.