— · Serum
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4.8
168 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand reputation and word-of-mouth
Many buyers purchased specifically because REJURAN is a recognized and trusted Korean beauty brand with a strong online reputation. Multiple reviews mention hearing 'a lot of good reviews' or following friend recommendations, indicating the brand's established credibility drives initial purchases.
Pore-care positioning
Consumers targeted this product for its specific pore-tightening claim. Reviews show buyers were seeking a pore-minimizing solution and chose this ampoule after researching pore-care products from various brands.
Set value and promotional pricing
The bundle package (ampoule + 2ml samples + toner pads) at sale prices was a major incentive. Numerous reviews explicitly state purchases during 'sales,' 'Black Friday,' or 'OliYoung sales,' highlighting price sensitivity and bundle appeal for import buyers.
Inclusion of bonus products
The toner pads and additional ampoule samples in the set attracted buyers and improved perceived value. Several reviews specifically praised receiving 'a lot of extras' and noted the set made them feel they 'got a good deal.'
Repeat purchase behavior
Multiple reviews indicate 2nd, 3rd, or ongoing repurchases, showing customer retention. Some explicitly state 'リピしました' (repurchased) or 'already used the original version,' suggesting strong loyalty among existing customers.
How they use it
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Morning pre-makeup application
Many users apply the ampoule as a serum step before makeup, valuing its quick absorption and light texture. Reviews note it makes skin smooth and helps with makeup application without greasiness.
Evening skincare routine
Consumers use it as part of a full nighttime skincare regimen, often layering it with moisturizers or creams. Some mention using it with Rejuran's own toner pads or other product lines for enhanced effect.
Booster or first step in routine
Several reviews describe using it as a 'booster' or introduction step after cleansing but before other serums/moisturizers. The watery texture lends itself to this role, though some feel it requires layering for adequate hydration.
Consistent daily use for cumulative results
Reviews emphasize that pore-minimizing effects emerge over weeks to months of daily application. Users report continuing use after 1–2 months to assess pore changes, indicating a commitment-based usage pattern rather than immediate gratification.
Suitable for seasonal use (especially summer)
Multiple Japanese reviews note the product feels 'refreshing' in hot weather due to its light, watery texture. One reviewer explicitly mentioned using it throughout the summer months.
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