Damaged hair repair
Many consumers specifically bought this shampoo to address hair damaged from frequent dyeing, perming, or chemical treatments, seeking argan oil's restorative properties.
Ingredient reputation (argan oil)
The argan oil content is a primary draw, with reviewers explicitly mentioning they chose this product because argan oil is known to moisturize and repair damaged hair.
Repurchase and brand loyalty
Multiple reviewers state they are repeat customers of the brand and deliberately bought this shampoo again, indicating strong brand trust and product satisfaction.
Influencer or seller trust
Several reviews reference trusting the 'seller' brand and trying complementary products (hair oil) first before purchasing the shampoo, suggesting influencer or marketplace visibility drives initial interest.
Seasonal hair care need
One reviewer explicitly mentioned buying the product during a seasonal transition period (autumn) when hair condition deteriorated, indicating seasonal purchasing behavior.