Brand loyalty and product line expansion
Many consumers purchased this toner after positive experiences with other Abib products, particularly the Jericho Rose face masks and serums, indicating strong brand trust within the existing customer base.
Ingredient reputation and PHA exfoliation
Buyers were drawn to the PHA (polyhydroxy acid) active and the Jericho Rose botanical complex, seeking gentle chemical exfoliation combined with hydration for texture improvement and dead skin cell removal.
Influencer and expert recommendations
Multiple reviews mention YouTuber recommendations and staff suggestions from beauty retailers (e.g., OliveYoung employees), demonstrating significant influence of content creators and in-store advisors on purchase decisions.
Sensitive and dry skin suitability
Consumers specifically purchased this product for dry, sensitive, or stressed skin after learning it delivers hydration without irritation, making it an attractive option for compromised skin barriers.
Value and generous volume
The 200mL base size plus 30mL bonus was cited as excellent value for money, with consumers appreciating the large quantity relative to price point.