Repurchase loyalty
An unusually high number of reviewers explicitly state this is their 2nd, 3rd, 4th, or 5th+ repurchase, some noting years of continuous use, indicating strong brand/product loyalty.
Ingredient reputation (Centella)
Multiple reviewers cite centella asiatica as a trusted, proven calming ingredient as their reason for trying or repurchasing the product.
Influencer/creator recommendation
At least one reviewer explicitly mentions purchasing after seeing it recommended by YouTuber Hyram, suggesting influencer-driven discovery is a purchase driver.
Gifting
Several reviewers bought the product as a gift for family members (sister, brother, husband, daughter, niece) citing its gentle, lightweight formula as suitable for varied skin types.
Discovery via beauty subscription boxes
Multiple reviewers mention first trying the product through an Olive Young beauty box before deciding to purchase the full size.