Multi-use versatility and value
Consumers purchased this product for its ability to serve as both blush and lip tint in a single compact, reducing the need for multiple products and offering better cost efficiency for travel and daily makeup.
Portable packaging and gifting appeal
The cute, keychain-compatible tin case was a major purchase driver, with customers explicitly buying it for travel, as a backup product to carry, and as a gift item for friends and colleagues.
Product innovation and variety
Consumers cited curiosity about the blur formula and the range of 23 colors available, with some purchasing multiple shades after discovering the product through online videos or influencer recommendations.
Texture and finish reputation
The soft, blurry, matte finish quality mentioned in reviews influenced purchasing decisions, particularly among customers who wanted a natural-looking alternative to glossy or heavily-pigmented tints.