Brand loyalty / line extension
Many buyers already loved Biodance's pink (collagen) or blue masks and purchased the green sea kelp version specifically to try the new addition to the trusted lineup.
Targeted for redness/soothing needs
Reviewers frequently bought this specific variant because it's marketed as more calming/soothing for redness, hormonal breakouts, and irritated skin compared to the other colors.
Viral/social proof and reputation
Several reviews mention buying because of hype, viral popularity, or because 'everything from Biodance is good,' suggesting strong influencer and word-of-mouth driven demand.
Promotions and discounts
Multiple reviewers cite buying during sales or clearance events, indicating price sensitivity and that promotional pricing drives conversion despite the product's premium cost.
Repurchase / stock-up behavior
A notable share of reviews are repeat buyers, some stating they've ordered 5+ times or bulk-buy multiple boxes when on sale, indicating strong repurchase intent once trust is established.