— · Hair care
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4.7
285 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Positive word-of-mouth and reviews
Many buyers state they purchased after seeing good ratings or reviews on Olive Young or social media, indicating strong reputation-driven acquisition.
Repurchase/loyalty
A very large share of reviews mention this being their 2nd, 3rd, or even 8th-10th repurchase, showing strong repeat buying behavior once tried.
Comparison to premium haircare brands
Several reviewers bought it as a cheaper or better-performing alternative to Olaplex, K18, or Medicube, citing superior results at a lower price.
Bundle/value perception (mini size included)
The set including a travel-size mini bottle is frequently cited as a deciding factor, with reviewers calling it 'a great deal' or good CP (cost-performance) value.
Damage repair need
Consumers with bleached, permed, colored, or heat-damaged hair bought it specifically seeking a lightweight protein treatment to address dryness and breakage.
How they use it
Pre-blow-dry application
Most common usage is spraying onto towel-dried hair before blow-drying to reduce frizz and add moisture.
Daily leave-in treatment
Skin concerns raised — and how the product addressed them
✓Reviewers with dry, brittle, or permed hair frequently report increased softness and reduced dryness after regular use, though a few felt it didn't fully replace an oil for very dry hair.
✓The essence is widely credited with taming frizz when applied before blow-drying or on towel-dried hair, with effects lasting through the day for most but fading quickly for a few.
✓Users with chemically treated hair report improved softness and manageability, though some with high-level bleach damage found it insufficient alone and paired it with oils.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Many use it daily as part of a routine, spraying on wet or dry hair without rinsing.
Combined with hair oil
Frequently layered with hair oil or hair milk, applying the essence to the roots/mid-lengths and oil to the ends for balanced hydration.
Overnight/bedtime refresh and morning bedhead fix
Used before sleeping to reduce next-day frizz, and in the morning to quickly smooth bedhead or refresh curls.
Targeted application on damaged sections
Some spray more heavily on drier or more damaged sections (ends, bleached areas) rather than uniformly across all hair.
✓Most fine-haired users found the lightweight formula did not weigh hair down, though a minority felt it was still too thick or oily for their hair type.
✓Several reviewers, including parents using it on children's curly hair, note it makes hair much easier to comb or brush through after application.
Concerns and outcomes summarized from reviews; percentages are approximate.
