— · Serum
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4.9
24 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Social Recommendation
Multiple reviewers cite purchasing on the basis of influencer recommendations seen on Instagram/TikTok, indicating strong social-media-driven demand and trust in beauty influencer endorsements.
Post-Lash Treatment Need
Consumers bought it specifically to care for permed or damaged lashes and to maintain eyelash pumping results, making it a targeted solution for beauty procedure aftercare.
Dual-Function Convenience
The two-in-one format (serum + mascara) attracted buyers looking for a multi-purpose product that eliminates the need for separate supplements and mascara applications.
Reputation for Efficacy
Buyers were convinced by visible results claims and user testimonials showing lash lengthening and thickening, driving repurchase and initial trial among peers.
How they use it
Day & Night Routine
Most users apply the white serum in the evening for nourishment and the black mascara-formula in the morning as a mascara substitute, establishing a dual-purpose daily ritual.
Post-Procedure Maintenance
Heavy usage follows eyelash perming or pumping procedures, with consumers using it consistently for 1+ months to support damaged lash recovery and maintain treatment results.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Frequency & Consistency
Users report daily application with sustained use over weeks to months; effects become noticeable after approximately 1 month of regular application.
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