Brand reputation and ingredient trust
Consumers specifically mention the Real Barrier brand name as a reason for purchase, indicating established trust in the brand's soothing and hydrating formulations within international markets.
Price and value during sales
Multiple reviews note purchasing during sales promotions, with reviewers emphasizing the excellent value for money when buying the 10-pack set, often stockpiling for future use.
Repeat purchase and word-of-mouth
Many reviews explicitly state this is a repurchase, indicating high satisfaction and loyalty; positive online reviews ('mouth モテム', good reviews) also drive initial purchases.
Seasonal skincare need
Consumers buy specifically for winter dryness and dry skin conditions, with some noting it as their go-to product when skin barrier needs nourishment or during sensitive skin episodes.