Value and Bundle Appeal
Consumers appreciate the 2-pack format and affordable pricing (some reporting prices around 2,000 won), making it an economical purchase for powder application tools.
Repurchase and Brand Loyalty
Multiple reviews indicate repeat purchases ("リピ確定" / repeat confirmed), suggesting satisfied customers return for this product based on prior positive experience with Fillimilli brand.
Softness and Comfort Appeal
Marketing around softness and gentle texture drives purchases, with consumers specifically drawn to claims of cushioned, comfortable feel compared to other makeup tools.
Powder Application Efficiency
Buyers specifically purchase this sponge for powder fixing and setting makeup, attracted by reviews highlighting how effectively it applies and distributes powder products.