— · Mask
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4.7
59 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and repeat purchases
Multiple reviewers mention this is their 4th, 5th, or even more repurchase, with statements like 'ive probably bought this more than 5 times now' and 'I've been using its skin toner pads all the time,' indicating strong product satisfaction driving repeat buying behavior.
Influencer recommendation and brand collaboration
At least one reviewer explicitly mentions their favorite influencer was part of making this product and it 'does not disappoint,' suggesting influencer partnerships and collaborations drive initial purchase decisions, particularly among younger consumers.
Ingredient reputation (It's Skin Power 10 line)
Reviewers indicate they purchased specifically because they 'heard great things about it's skin 10 line' and wanted to test this collaborative product, showing the brand's established reputation in K-beauty ingredients attracts buyers.
Product positioning as gentle exfoliator
Consumers are drawn to the promise of effective exfoliation without irritation; many mention wanting a 'gentle exfoliator' or noting they were hesitant about BHA products but decided to try this based on its reputation for low irritancy.
In-store discovery and competitive curiosity
Some reviews indicate impulse or curious purchases when spotted in-store, with buyers wanting to test the product after seeing it displayed or hearing about its popularity online.
How they use it
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Primary use: gentle exfoliation in skincare routine
Most reviews indicate use as an exfoliating step in daily or regular skincare routines, with the pad applied after cleansing and before other treatments. Reviewers note using it 'before makeup' and 'before the skincare step at night.'
Frequency: weekly to daily application
Usage frequency varies from daily use in skincare routines to once or twice weekly specifically for exfoliation. One reviewer notes 'week one of the pace' (weekly), while others describe it as an 'all around workhorse for the toner step in daily skincare routine.'
Multi-purpose application (wiping and leaving on)
Consumers use the pads for both wiping/cleansing action to remove dirt and dead skin, and for leaving the essence on the skin for hydration and soothing benefits, offering dual functionality within one product.
Pre-makeup prep step
Several reviewers mention using these pads before applying makeup to 'clean skin texture for makeup,' hydrate, and prime the skin, making it a popular step in makeup preparation routines.
Sensitive skin accommodation
Consumers with sensitive or acne-prone skin report using this product specifically because it's gentler than typical exfoliating pads, indicating it serves as an accessible exfoliation option for more reactive skin types.
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