K-beauty influencer/celebrity endorsement
Consumers explicitly cite celebrity influence (e.g., Beomgyu) and LANEIGE brand reputation as primary drivers for trying the product.
Repurchase and brand loyalty
Multiple reviews indicate second or third purchases, showing high satisfaction and intention to continue using the product long-term.
Ingredient reputation and formula type
Buyers are drawn to the hyaluronic gel formula specifically, viewing it as a proven hydrating solution for skincare routines.
Gift-giving occasion
At least one review mentions purchasing for a family member (mom), indicating use as a cosmetic gift item.