— · Essence
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4.8
179 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient reputation and brand ecosystem
Consumers specifically sought out the product based on heartleaf's known calming properties and prior positive experiences with other Abib products (masks, toner pads). Multiple reviews mention purchasing the essence after success with complementary Abib items, indicating strong brand loyalty within the product line.
Refill value bundle appeal
The dual-pack format (50mL + 50mL refill) was frequently cited as a key purchase driver, with reviewers explicitly noting that the included refill made them feel they received a bargain and ensured longer product availability without repurchasing immediately.
Repurchase and loyalty
Numerous reviews state this is a repeat purchase—some customers report buying 10+ bottles or using the product for years. This pattern suggests high customer satisfaction and habitual restocking, especially during sales periods.
Sensitive skin and barrier repair needs
Many buyers specifically sought this product to address existing skin issues: redness, irritation from over-exfoliation, breakouts, or compromised skin barriers. The calming positioning directly addressed their acute skincare problems.
Seasonal and skin-type suitability
Consumers purchased the product because it was recommended for oily and combination skin in warm months, and as a lightweight alternative to heavier serums. Several noted it pairs well with other products without creating buildup.
How they use it
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily morning and evening application
The most common usage pattern is applying the essence twice daily as part of the standard skincare routine, typically after toners/toner pads and before moisturizers or creams for layering.
Emergency treatment for active breakouts and irritation
Consumers use the essence as a targeted treatment when experiencing redness, breakouts, post-extraction marks, or irritation from other products. One review explicitly mentions using it as an emergency response to skin flare-ups and achieving results within days.
Layering with other products
Users commonly layer the essence with toner pads (often Abib's own heartleaf pads), serums, and moisturizers. The lightweight texture allows multiple applications without product buildup, and some pair it with microcurrent devices.
Seasonal variation—summer preference
Multiple reviews indicate using it primarily in spring and summer months due to its lightweight, non-sticky formulation. Users with dry skin note needing additional moisturizer in winter, suggesting the essence alone is insufficient for cold seasons.
Pre-makeup preparation
Several consumers apply the essence in the morning before makeup, valuing its quick absorption and hydrating base that doesn't leave residue or interfere with foundation application.
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