Targeted aegyosal application
Consumers specifically sought this product to create the popular Korean under-eye tear bag highlight effect, with multiple reviews citing it as ideal for this purpose.
Color variety and tone matching
The 11-color range allows buyers to find shades matching their skin tone and makeup preferences, with particular praise for pink, brown, and gray options suitable for different skin undertones.
Repurchase and loyalty
Numerous reviews mention buying multiple units or returning to purchase additional colors, indicating strong product satisfaction and intention to repurchase.
Price and promotional deals
Consumers were motivated by competitive pricing and brand promotions (1+1 deals mentioned), making the product attractive as an affordable alternative to premium brands.
Ease of use vs. alternatives
Several reviewers noted switching from established brands (Kate) and preferring this product for its user-friendly fine brush tip and more natural color profiles.