Oily scalp management
Multiple consumers bought this specifically to address excessive scalp oiliness and greasy hair, often after trying other products without success. Many report that it extends the time between washes from hours to a full day.
Scalp health concerns
Consumers purchased this to address dandruff, scalp inflammation, itchiness, and seborrheic conditions. Several reviews mention buying it after experiencing pimples or redness on the scalp.
Seasonal need (summer)
Consumers explicitly mention buying or repurchasing during summer months when scalp oil production increases, suggesting seasonal purchasing behavior.
Influencer/recommendation-driven
At least one review mentions being recommended by Vichy, indicating influencer or professional beauty consultation as a purchase driver.
Repurchase habit
Multiple reviews indicate this is a habitual repurchase item, with consumers buying the 2-pack format repeatedly after initial satisfaction.