Repurchase loyalty
Many consumers have purchased this product multiple times (3-6+ packs), indicating strong satisfaction and habit formation within skincare routines.
Brand trust and line extension
Customers familiar with Round Lab's Dokdo toner line specifically purchased the pad version to experience the same product in a more convenient form.
Gift and recommendation-driven
Several reviews mention receiving recommendations from friends, family (boyfriends/husbands), or store staff, with some purchased explicitly as gifts for loved ones with skin concerns.
Sensitive skin suitability
The product attracted consumers seeking gentle alternatives for atopic dermatitis, eczema, and sensitive skin conditions after learning it contains PHA exfoliation without harsh irritation.
Value and bundle appeal
The special set format (70+10 sheets) and sale pricing encouraged purchases, with customers appreciating the extra travel-size pads included.