— · Serum
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4.8
86 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & YouTuber Recommendations
Multiple consumers specifically cite Korean YouTubers (Minsco, Arang) as the reason for purchase, indicating strong social proof and content creator influence driving sales.
Ingredient Reputation (Licorice Extract)
Consumers highlight the high licorice root extract content as a key purchase driver for its whitening and pigmentation-reducing properties.
Repurchase Loyalty
Numerous reviews document 2nd, 3rd, 6th, or 7th repeat purchases, demonstrating strong product satisfaction and habit formation among existing customers.
Larger Bottle Size Value
Consumers mention upgrading to the 60mL jumbo size after trying smaller versions, citing good value for frequent users who go through bottles quickly.
Gift Giving & Sharing
At least one reviewer purchased multiple copies as gifts for sisters, suggesting the product works well as a recommended gift item.
How they use it
Post-Toner Application Step
Multiple consumers describe using it immediately after toner as the second step in their routine, often before moisturizing cream.
Twice-Daily Morning & Evening Use
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Several reviews mention applying the serum both morning and evening as a consistent daily skincare habit, particularly for calming and moisturizing.
Layering for Intensive Calming
Some users report applying 2-3 layers when experiencing skin irritation or upcoming breakouts for enhanced soothing effects.
Pre-Makeup Base
Multiple consumers specifically praise using it before makeup application, noting it helps moisturizer absorb quickly and creates a smooth base.
Seasonal Use (Especially Summer)
One reviewer purchased it specifically for summer lightweight routine needs, and another notes its all-season versatility.
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