Social media & influencer hype
Many reviewers say they bought it after seeing bloggers, YouTubers, or viral social posts praising its brightening and hydrating claims, sometimes comparing it to luxury dupes like 'La M**'.
Repeat/loyal purchase
A large number of reviews explicitly mention buying a 2nd, 3rd, or even 4-5th jar, citing consistent results and brand trust in the Arencia line.
Sale/discount promotions
Several buyers cite purchasing during Olive Young sales or bundle discounts (e.g., 40% off events) as the deciding factor, especially given the otherwise premium price for a small 50g size.
Recommendation from friends/family
Multiple reviewers say a friend or family member recommended the serum, leading to trial purchase, and some then gifted it to parents.
Bundled spatula/pack brush value-add
The included spatula/pack brush is frequently mentioned as a purchase incentive, seen as more hygienic and helping control product usage.