Ingredient Reputation & SNS/Influencer Discovery
Multiple reviewers explicitly mention buying after seeing positive recommendations on social media (SNS, TikTok, Instagram) and being drawn to the bakuchiol and retinol-alternative positioning. The brand Dr.G is described as a 'trusted brand' in reviews.
Repeat Purchase & Brand Loyalty
A substantial number of reviews are second, third, or multiple repeat purchases, indicating strong product satisfaction and consumer trust. Reviewers state 'I buy it every time after using it' and 'I loved the serum, so I bought the cream set.'
Bundle Value & Set Inclusion
The special set includes a 10mL serum sample, which several reviewers found compelling—some specifically mention buying the set because the full-size serum was out of stock, creating value perception.
Sales & Promotional Appeal
Reviewers mention purchasing during sales events and with coupons ('セールとクーポンでお得に買えました'), suggesting price-sensitive buyers are attracted by promotional pricing.
Addressing Specific Skin Concerns
Consumers with dry skin, combination skin, and those experiencing dark spots and pore visibility cite the product's targeted efficacy as a purchase driver.