Word-of-mouth and brand reputation
Multiple reviewers mention buying after hearing positive recommendations from friends or being long-time followers of the DONG-A Pharmaceuticals acne line. Strong reputation for efficacy drove initial purchases.
Specific acne concerns (stubborn blackheads, whiteheads, inflamed acne)
Consumers specifically sought this product to address persistent comedones and inflammatory acne that they felt other treatments failed to resolve.
Availability through trusted online platforms
Customers expressed relief and enthusiasm about being able to purchase the product internationally through marketplaces like Olive Young, removing the need to buy in Korea.
Preventive acne care interest
Several buyers were attracted to the concept of early intervention—applying the gel when acne is suspected to form rather than waiting for full breakouts.
Repurchase and loyalty
Multiple reviewers indicate buying 'many many times' or using it regularly, suggesting strong repeat purchase behavior based on proven effectiveness.