Reputation for hair loss / hair strengthening
Many buyers purchased specifically hoping to reduce hair fall or thinning, often after hearing about RYO's reputation as a hair-loss care brand from friends, family, or online recommendations.
Oily scalp targeting
A large share of buyers have self-identified oily scalps and chose this specific 'oily scalp' variant expecting oil control and a fresher, longer-lasting clean feeling.
Influencer / word-of-mouth recommendation
Several reviewers cite recommendations from Korean YouTubers, friends, or family members as the reason for trying the product for the first time.
Repurchase / brand loyalty
A very high number of reviews explicitly mention this being a 2nd, 3rd, or many-times repurchase, and some describe using RYO products for years or over a decade.
Price and value at sale/promotion
Many buyers cite good pricing, large bottle size, and frequent Olive Young discounts/sales as reasons for purchasing or stocking up.