Influencer/Social Recommendations & Viral Buzz
Multiple reviews mention watching ads or following recommendations from beauty influencers and online communities (Hado Intellects reference), driving curiosity-driven purchases.
Reputation for Oil Control & Pore Minimizing
Consumers specifically sought this product for its known efficacy in controlling sebum and refining pores, with comparisons to other primers suggesting brand credibility.
Multi-Purpose Skincare-Makeup Hybrid Appeal
Buyers were attracted to the product's versatility as both a skincare step and makeup primer, offering dual functionality in one product.
Gift & Discovery Purchase
Some consumers appear to have purchased it as a gift or impulse buy based on brand reputation of Bioderma in Korean and Japanese markets.