YouTube/influencer recommendations
Many buyers explicitly say they purchased after seeing YouTube or online influencer videos praising the product, driving first-time trial purchases.
Repeat/repurchase loyalty
A very large share of reviews are repeat purchases (2nd, 3rd, 4th+), with users saying they can't live without it and repurchase whenever stock runs low.
Reputation as a gentler alternative to nose strips
Buyers switched from painful peel-off pore strips (e.g., Biore) after hearing this product removes gunk without ripping the skin.
Gift purchase
Several reviewers bought it as a gift for partners, friends, or daughters who struggle with blackheads, citing satisfying visible results as a good gift experience.
Award/bestseller status
Some reviewers mention buying it because it was an award-winning or highly-rated product on Olive Young, prompting curiosity purchases.