Brand trust and repurchase
Many buyers are loyal SKIN1004 users who purchased based on prior positive experience with the brand's centella line and bought this to try the new retinol addition.
Influencer/SNS recommendations
Several Japanese and Korean reviewers cited specific influencers or YouTube/TikTok videos as the reason for purchase, indicating strong social media-driven demand.
Retinol beginner-friendly reputation
Many buyers chose this as their first retinol product because it is marketed and reviewed as low-irritation compared to typical retinol serums.
Ingredient reputation (centella, retinol, spicules)
Reviewers were drawn to the combination of Madagascar centella soothing ingredients with retinol and spicule microneedle technology, a differentiator versus competitor retinol serums.
Price/value during sales
Some reviewers specifically mentioned buying during Olive Young sales or citing a 'good price' and 'good deal to try' as a purchase driver.