Anti-aging / neck wrinkle reduction
The primary driver is targeting visible neck lines and crepiness, especially among buyers 40+ who specifically bought it to address sagging or deep wrinkles.
Gifting to family members
Many reviewers purchased it as a gift for mothers, fathers, or older relatives, often after trying it themselves first or seeing a relative's positive results.
Social media and word-of-mouth discovery
Several reviewers cite seeing the product 'all over TikTok' or on Chinese social apps, or being recommended it by Korean relatives/influencers before purchasing.
Repeat purchase / brand loyalty
A large share of reviews are 2nd, 3rd, or even 5th repurchases, indicating a habitual reorder pattern once users see gradual improvement.
Value of the 1+1 set with refill
Buyers frequently mention the two-tube bundle (including a refill) as excellent value, often purchasing during sales or with coupons.