Influencer/makeup artist recommendation
Many buyers cite Korean YouTubers, makeup artists, and social media buzz recommending it as a makeup base, driving first-time trial.
EGF + Cica ingredient reputation
Reviewers were drawn to the novelty of an EGF-infused sunscreen and Centella (Cica) extract, seen as skincare-grade and skin-soothing.
Repurchase loyalty
A large number of reviewers explicitly state this is their 2nd–7th repurchase and 'go-to' sunscreen, indicating strong retention.
Free mini keyring bonus (GWP)
The 15ml mini keyring bottle is frequently mentioned as a purchase incentive for travel, reapplication, and gifting appeal.
Word of mouth / hype
Several reviewers bought it after repeatedly seeing it praised as a 'hot item' or trending sunscreen among Koreans and on social platforms.