— · Hair care
MOQ and lead time are indicative — final terms are confirmed by RFQ.
Pricing is not published on the catalog. Submit an RFQ and our team will prepare a quotation with unit pricing for your order quantity.
5.0
25 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Damaged Hair Repair
Consumers with permed or dyed hair specifically purchase this product for its restorative properties, noting visible improvement in brittleness and hair condition after regular use.
Brand Loyalty & Long-Term Repurchase
Multiple reviewers report 10+ years of continuous use and intentional repurchasing, indicating strong brand trust and satisfaction with consistent performance.
Scent Appeal
The sweet, pleasant fragrance is a primary motivator for purchase and repurchase, with reviewers specifically noting it as a differentiator compared to other shampoos.
Ingredient Reputation
Consumers reference the microceramide content as a key reason for purchase, attracted by the marketed nourishment and moisture-locking benefits for scalp and hair.
Value During Promotions
Price-conscious buyers purchase during sales events on platforms like Olive Young, where discounts make the product more accessible despite its premium positioning.
How they use it
Daily Routine Staple
Consumers use this as their regular daily shampoo, integrated into standard hair-washing routines without special instructions.
Targeted Application on Hair Ends
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Some reviewers specifically apply the product to hair ends rather than scalp to avoid stickiness and buildup, indicating nuanced usage optimization.
Family Use
Reviewers report using the product with multiple family members, suggesting it performs well across different hair types within households.
Combination with Brand Products
One reviewer mentions using the shampoo alongside L'Oréal treatments, suggesting consumers layer compatible products from the same brand ecosystem.
