Reputation for sensitive/atopic skin
Many buyers purchased specifically because Physiogel is known as a trusted, hypoallergenic brand for eczema, psoriasis, allergy-prone and easily irritated skin.
Word of mouth and repurchase loyalty
A large share of reviews are repeat purchases (2nd-10th tube), with reviewers stating they 'always reorder when it runs out' or have used it for 5-7+ years.
Recommendations from friends/family/influencers
Several reviewers cite recommendations from friends, family members, or even a celebrity (BTS member) as the reason they first tried the product.
Sale/discount driven bulk buying
Many Korean-language reviews mention stockpiling the cream during Olive Young sales or 1+1 promotions, indicating price sensitivity and value-driven purchasing.
Gift purchases for family members
Multiple reviewers bought it as a gift for parents, siblings, partners, or children with dry or sensitive skin, citing the brand's gentle formulation as a safe choice.