Influencer and social recommendation
Multiple reviewers mention being recommended by friends or seeing positive word-of-mouth reviews online, prompting initial purchase.
Brand and product line loyalty
Consumers who previously used other SKINFOOD toner pads (Carrot, Water Parsley) purchased this variant based on established trust in the brand's toner pad formulations.
Specific ingredient appeal (BHA and Cica)
Buyers selected this product for the BHA exfoliating component and Cica soothing ingredient to address specific concerns like whiteheads, texture, and sensitivity.
Seasonal/use-case fit
The fresh, non-sticky formula appeals to consumers seeking a lightweight summer-appropriate toner pad or a pre-makeup preparation step.