Influencer and YouTuber recommendations
Multiple Korean and Japanese reviewers cite Korean beauty YouTubers or influencers praising the powder puff as their reason for purchase.
Bundled case as added value
Many buyers say the free storage case (sometimes with a mini mirror) was a key motivator, valuing it for hygiene, organization, and travel convenience.
Brand trust and repurchase
Frequent Fillimilli users bought this as a natural extension of the brand's other tools, citing consistent quality across their makeup tool lineup.
Price/threshold fill for discounts
Some Korean reviewers purchased it specifically to reach a free-shipping or discount threshold, then were pleasantly surprised by the quality.
Need for a smaller/travel-size puff
Buyers repeatedly mention seeking a compact puff to fit into existing compacts, cushion cases, or travel bags for touch-ups.