Gift and recommendation-driven sales
Multiple reviews indicate the product was purchased as gifts for colleagues and family members (colleagues, mothers, parents), suggesting strong word-of-mouth and workplace recommendation potential that drives bulk purchases.
Price and value perception
Consumers explicitly mention liking the price and price-to-efficacy ratio, particularly when purchased on sale at Olive Young, making it attractive for cost-conscious buyers seeking affordable eye care solutions.
Ingredient reputation and mildness
Reviews highlight mild, non-irritating ingredients as a purchase driver, with consumers appreciating the ability to use it without worry about adverse reactions or skin troubles.
Trending/popular recommendation status
Multiple reviewers purchased it specifically because it was a popular recommended item at retailers like Olive Young, indicating strong influencer and platform recommendation impact.