Social media / influencer buzz
Many reviewers say they bought it after seeing it recommended by YouTubers, on SNS/TikTok, or because it's a viral 'flight attendant mist' (空姐噴霧), including mentions of celebrities like BTS.
Repeat purchase / holy grail status
An extremely high number of reviews mention this being their 2nd, 3rd, 6th, or even 10th+ bottle, showing strong loyalty and habitual repurchasing, often stocked up during sales.
Gifting
Several reviewers purchased it as a gift for mothers, friends, or family members who then also became repeat users.
Value during sales/bundles
Many buyers specifically wait for Olive Young sales or 1+1/2-pack bundle deals, citing better value than buying in Korea or from other retailers like Qoo10.
Multi-functional convenience
Reviewers cite its versatility as toner, booster, makeup primer, setting spray, and hair mist as a reason to buy, appealing to consumers wanting to simplify routines.